1.  Know your Hero’s Journey

Behind every great business is a hero with a story and a great cause.  A hero’s journey to make money doing what they love. A story which maintains the integrity of a business, while pushing the entrepreneur to continue to innovate.

You want to make a difference. Once you’ve nailed your hero’s journey story, a lot of the business pieces become much clearer, including your marketing message and your right audience.

2.  Differentiate your Story

A fear of most new start-ups or businesses looking to scale, is feeling lost in a sea of saturation. Standing out (especially online) can feel like a puzzle, which is why 80% of companies dissolve in their first five years. That’s a lot of great causes left behind.

To differentiate your business from the red sea of competition, it’s imperative to define what story makes your cause, products, and approach different.

3.  Break the Rules

While you don’t have to dye your hair purple or make an illegal U-turn (although both are perfectly fine in my book), breaking the rules is essential when starting or growing a business.

Breaking the rules is freedom. You got into business not only to make a difference, but to do what you want, not what every else says you should.

Here at The Hero’s Journey we believe in the power of niching stories, redefining markets , and stirring up the pot from time to time. Let’s show the world how special your business is by being the storyteller of your own legend. You just might be pleasantly surprised at how many people will jump on your band wagon.