In 2007 Peter de Kuster had a near death experience in which he saw clearly what he would want to do with the rest of his life when he got the chance. Travel, write, true love. Be of significance. So he did. He travelled in cities of the world. He wrote tens of books. And he discovered his Hero’s Journey.

On the shoulders of the mythologist Joseph Campbell who inspired Peter in 1999 by his life’s dedication to the study of the one great story of mankind Peter decided to develop a new kind of travel guide. A Hero’s Journey guide of great cities in the world filled with stories of people who live and lived in that city making their money doing what they love. The story of Gustave Eiffel for instance to remember his hero’s journey in creating the famous tower or the heroine’s journey of Coco Chanel. All these heroes and heroines of past and present created the literature, the art, the buildings, the movies, the music, the design, the opera, the life stories who inspired many of us. Their passion, their love, their journey can inspire you today on your own heroine’s journey. To make your money doing what you love. To do what you are. Inspiring us and others to come.

In 2014, with the publication of The Heroine Journey and The Hero’s Journey guides, Peter invited professionals all over the world to tell and share their story about their passions, what makes them happy, what are their worst enemies within, how and where to get inspiration in their city, who are their rolemodels, which projects they look forward to. In short. To tell their present story. By asking these questions Peter was triggering them to get away from stories and strategies based on fears or doubts and re-focussing their story on the basic drivers of all successful heroes and heroines throughout time: passion, adventure, happiness, inspiration, action-execution, a perpetual self – renewing entrepreneurial story. A Heroine’s Journey story. A Hero’s Journey story.

From the start in 2014 70.000+ professionals to date in the world – and growing every day – responded at linkedin to the question: ‘do you want to contribute with your story about your passion for your work to the Heroine’s Journey/Hero’s Journey guide’. Most of them follow the guides online. A lot of them sent their stories, their photo’s of themselves, their passion for their work, their favorite locations and the people who are important to them and started the ongoing telling and sharing of stories of professionals who follow their passion in cities and countries all over the world.

Born in Eindhoven, Netherlands in 1963 Peter travels extensively to his favorite cities in the world. Peter is a sociologist with a MBA in Marketing and a MBA in Financial Economics and has been honored by dozens of associations in content areas such as storytelling, innovation, marketing, and design.

November 2014