Peter de Kuster’s Storyteller in 24 Hours offers a small group of client participants – between 6 and 12 people – a guided and fascinating tour of various great storytelling venues and destinations to indelibly link the concepts of business storytelling. This experiential event is designed to show real-world examples of our various thoughts and ideas that makeup the Storyteller in 24 Hours framework.

Encounters Tailored for Your Project

Participants encounter firsthand the triumphs and failures of telling great stories and are guided to extract underlying storytelling principles that they can apply to their own business.

The client team gathers with Peter de Kuster in a predetermined “storytelling-rich” city, such as Paris, London, Rome or Barcelona. In each case, we recommend a city best suited for the client and then develop a tailored mix of tour stops based on the client’s industry and story issues.

How Storyteller in 24 Hours Works

Typically, we begin Day One with a review of various storytelling frameworks and tools then set off on our journey together, visiting all manner of businesses that exemplify principles of great storytelling. By learning how to spot these frameworks and seeing them in action, you’ll begin think about the ways they can apply to your business.

On Day Two of your journey, we debrief the lessons learned, using a number of different facilitation techniques to structure this time. The aim is to richly extract insights gleaned from the from Day One’s storytelling experiences, and to understand how to apply them to your company.

We’re not looking for best practices — but for best principles. It’s all designed to drive your company to new storytelling — and we are confident that many practical revenue-generating ideas will emerge from the field work conducted in a Storyteller in 24 Hours journey.

Start with Peter de Kuster by planning a Storyteller in 24 Hours journey and take the next step to improving your business and understanding the storytelling principles detailed in his stories.