The Story Partnership course is intimate, intensive instruction in the ideas, frameworks, and approaches of storytelling.
This annual course, taught personally by Peter de Kuster, certifies executives, managers, storytellers, consultants, coaches, and trainers as officially endorsed experts in Peter’s rich portfolio of storytelling frameworks, story questing tools and story ideation methods. The journey in a story rich world city as your classroom provides in-depth coverage of Peter de Kuster’s storytelling principles and models, training and practice in creative storytelling techniques, and approaches for effectively sharing these stories with others. The focus is on transferring knowledge, skills and resources necessary for creating and enhancing compelling stories — either for yourself, for external clients or internal employees.
The Story Partner Course provides:
- Five days of face-to-face instruction in a world city with Peter
- Five-year authorization to practice the endorsed storytelling methods and models
- Numbered and framed The Heroine’ s Journey or The Hero’ s Journey Guide Certificate, signed by Peter
- Access to a special website for partners with all recent storytelling frameworks and models used in the partner course, plus a list of exemplars for each model and facilitation instructions for all exercises
- One day follow-up session, after being certified, with Peter to be spent with either you alone, with your staff/employees, or with client(s), to jump-start the application of your partner training.The five-day course covers the following:
- Monday – Envisioning Story experiences via the Progression of Economic Value and story questing the thing
- Tuesday – Hitting the Sweet Spot of Great Storytelling and QUEST-ing
- Wednesday – Customizing Story experiences by adding Archetypes (12) and Seven Types of Plots
- Thursday – Directing employees to act via business storytelling (You are the Storyteller of your own Life and Work)
- Friday – Going beyond story experiences via Transformations in The Hero’s Journey and The Heroine’s Journey

- 1/3 of day: Presentation of storytelling frameworks and models
- 1/3 of day: Participation in facilitated storytelling exercises and review of story questionnaires
- 1/3 of day: Open discussion among participants and ideation about alternative applications specific to each participant’s needs
In addition, some evening dining and other experiences will be scheduled.
The dedicated follow-up session provides an opportunity for each certified instructor to work side-by-side with Peter de Kuster in applying the learned course material. This not only helps to ensure the course work becomes translated into action, but it enables Peter to offer additional feedback based on real-world interaction.
Admission into the course requires:
- Sending a short story about yourself and why you would like to attend the course. Each application is individually reviewed by Peter, who then makes the determination of accepted candidates
- Pre-course skype call with Peter to discuss your personal objectives for leveraging the training and partnership.
The application steps ensure that we admit only those candidates who demonstrate sufficient acuity with the storytelling principles outlined in Peter’s One Great Story and who have compelling plans for leveraging their partnership within their organizations or with their clients.
Applications be submitted via email to peterdekuster@hotmail.nl
Course Fees:
Course fees are Euro 7.500 exclusive VAT and travel/hotel expenses which includes all materials and most meals. An invoice for 50% is assessed upon acceptance into the Course. The remaining fees will be invoiced 30 days prior to the Course, and must be paid in full prior to attendance.