Peter de Kuster, reveals the strategies that the great creators of all times used to foster innovative thinking, break the rules of their times and overcome the obstacles which stifle creativity.

The role of the devil’s advocate inside of us – is nearly universal with creative professionals today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Over the history of mankind, the great creators have used ten archetypal characters people can play during a creative process to foster innovation and new ideas while offering an effective counter to the voice of their devil’s advocate. Among these archetypal stories are the Discoverer—the character who goes into the field to see how customers use and respond to products, to come up with new innovations; the Magician who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Rule Breaker, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of great creators of the past storyteller Peter de Kuster explores the Commedia dell Arte over 3,000 years. A hugely ambitious chronicle of storytelling that Peter delivers with the scope that made his The Heroine’s Journey and Hero’s Journey project a worldwide success.  He tells the stories of individual creators as Homer, Joyce, Delacroix, Picasso, Handel, Wagner, and Virginia Woolf. Peter assembles them into a grand mosaic of storytelling.  In the process he shows us how the great creators (in business, art,  film, literature, architecture and philosophy) have incorporated storytelling to transform the customer experience.

Commedia dell Arte is an extraordinary guide to nurturing and sustaining your story of continuous creativity, innovation and renewal.