The story you tell about yourself and your business ―how it resonates in the customer’s heart and mind―is your company’s most valuable competitive advantage. Yet, few entrepreneurs really know how storytelling works, how to manage it, and how to use their storytelling strategically. Peter de Kuster provides the illusive and compelling answer. Using the greatest…
Author: peterdekuster
Why Do We Need Stories?
Why Do We Need Stories? It is a curious characteristic of our modern civilisation that, whereas we are prepared to devote untold physical and mental resources to reaching out into the furthest recesses of the galaxy, or to delving in to the most delicate mysteries of the atom – in an attempt, to discover every…
The Seven Stories of Your Life
This remarkable and monumental seminar of Peter de Kuster at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of ‘basic stories’ in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular…
Peter de Kuster 